Privacy Policy

Last Updated: March 2026

Fragrance Click Ltd respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit and use our website.

Fragrance Click Ltd is an e-commerce company registered in England and Wales with company number 12092721. In this Privacy Policy, "Fragrance Click", "we", "our", and "us" refers to Fragrance Click Ltd, who is the data controller responsible for your personal data.

1. Important Information and Who We Are

Purpose of this Privacy Policy

This Privacy Policy aims to provide you with information about how we collect and process your personal data through your use of our website, including any data you may provide when you make a purchase, create an account, sign up for our newsletter, or interact with our services.

Our website is not intended for children under the age of 18, and we do not knowingly collect data relating to children. If you are under 18 years of age, you may only use our services with the involvement and consent of a parent or guardian.

Contact Details

Company Name: Fragrance Click Ltd

Email Address: support@fragranceclick.co.uk

Postal Address: C/O ABL, UNIT 1A, Central Road, Dartford, Kent, DA1 5BG

Company Number: 12092721

If you have any questions about this Privacy Policy or our privacy practices, please contact us using the details above.

Your Right to Complain

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first.

2. The Personal Data We Collect About You

Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have categorized as follows:

Identity Data includes first name, last name, username or similar identifier, title, date of birth, and gender.

Contact Data includes billing address, delivery address, email address, and telephone numbers.

Financial Data includes payment method information. Note that we do not store full payment card details; we only retain the last four digits for reference purposes. Full payment information is processed securely by our payment providers.

Transaction Data includes details about payments you make and products or services you have purchased from us.

Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and other technology information from the devices you use to access our website.

Profile Data includes your username and password (if you create an account), purchases or orders made by you, your interests, preferences, feedback, and survey responses.

Usage Data includes information about how you use our website, products, and services, including pages visited and products viewed.

Marketing and Communications Data includes your preferences in receiving marketing communications from us and your communication preferences.

Aggregated Data

We also collect, use, and share aggregated data such as statistical or demographic data for analytical purposes. Aggregated data may be derived from your personal data but is not considered personal data under law as it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data in accordance with this Privacy Policy.

3. How We Collect Your Personal Data

We use different methods to collect personal data from and about you, including:

Direct Interactions

You may provide us with your Identity, Contact, and Financial Data by filling in forms on our website or by corresponding with us by email, phone, or otherwise. This includes personal data you provide when you purchase products from us (as a registered user or guest), create an account on our website, subscribe to our newsletter or marketing communications, enter a competition, promotion, or survey, request customer service or provide feedback, or leave a product review.

Automated Technologies and Interactions

As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this data using cookies and similar technologies. Please see our separate Cookie Policy for further details about the cookies we use and the purposes for which we use them.

Third Parties

We may receive personal data about you from various third parties including Technical Data from analytics providers such as Google (based outside the UK), Technical Data from advertising networks such as Google Ads (based outside the UK), Contact, Financial, and Transaction Data from payment service providers including PayPal and Braintree (based inside and outside the UK), Transaction and Identity Data from delivery service providers such as Royal Mail, and Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register (based in the UK), and Review Data from Trustpilot, including customer reviews and ratings associated with your name and order reference (based in Denmark with global operations).

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Performance of Contract: where we need to perform the contract we are about to enter into or have entered into with you.

Legitimate Interests: where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Legal Obligation: where we need to comply with a legal obligation.

Consent: where you have given us specific consent to process your data for a particular purpose.

Generally, we do not rely on consent as a legal basis for processing your personal data, except for sending marketing communications. You have the right to withdraw consent to marketing at any time by contacting us or using the unsubscribe link in our emails.

Purposes for Which We Use Your Personal Data

We have set out below a description of the ways we use your personal data and the legal bases we rely on. Where we state "Legitimate Interests" as the legal basis, this means the interest of our business in conducting and managing our business to enable us to provide you with the best service and the most secure experience. We balance any potential impact on you and your rights before we process your personal data for our legitimate interests.

Purpose/Activity	Type of Data	Legal Basis
To register you as a new customer	Identity, Contact	Performance of a contract with you
To process and deliver your order, including managing payments and fees, collecting money owed to us, and arranging delivery with couriers	Identity, Contact, Financial, Transaction	Performance of a contract with you and necessary for our legitimate interests (to recover debts and fulfill orders)
To manage our relationship with you, including notifying you about changes to our terms or privacy policy, asking you to leave a review or complete a survey, and responding to customer service inquiries	Identity, Contact, Profile, Marketing and Communications	Performance of a contract with you, necessary to comply with a legal obligation, and necessary for our legitimate interests (to keep our records updated and to understand how customers use our services)
To enable you to participate in a prize draw, competition, or survey	Identity, Contact, Profile, Usage, Marketing and Communications	Performance of a contract with you and necessary for our legitimate interests (to study how customers use our services and to develop our business)
To administer and protect our business and website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting	Identity, Contact, Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, and fraud prevention) and necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure the effectiveness of our advertising	Identity, Contact, Profile, Usage, Marketing and Communications, Technical	Necessary for our legitimate interests (to study how customers use our services, to develop our business, and to inform our marketing strategy)
To use data analytics to improve our website, products, services, marketing, customer relationships, and user experience	Technical, Usage	Necessary for our legitimate interests (to define types of customers, to keep our website updated and relevant, and to develop our business)
To make suggestions and recommendations to you about products or services that may interest you	Identity, Contact, Technical, Usage, Profile, Marketing and Communications	Necessary for our legitimate interests (to develop our products and grow our business) and consent (for direct marketing communications)

Marketing Communications

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what products, services, and offers may be relevant and of interest to you. This is how we decide which products and promotions may be appropriate for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased products from us, opted in to receive marketing communications, and not opted out of receiving such marketing.

We use Klaviyo as our email marketing platform. This may involve personalized content based on your browsing behavior and purchase history if you have consented to receive marketing emails.

Opting Out of Marketing

You can ask us to stop sending you marketing messages at any time by following the unsubscribe links in any marketing email sent to you, updating your preferences in your account settings (if you have an account), or contacting us at support@fragranceclick.co.uk.

Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of a product purchase or other transactions. We may still need to send you service-related communications about your orders.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

5. Sharing Your Personal Data

We may share your personal data with third parties in the following circumstances:

Service Providers

We work with carefully selected service providers who perform services on our behalf. We only share personal data that is necessary for them to provide their services. These service providers include:

Payment Processors: PayPal and Braintree process payments on our behalf. They handle payment information securely and in compliance with Payment Card Industry Data Security Standards (PCI-DSS). We do not store full payment card details.

Delivery Services: Royal Mail for delivering your orders. We share your name, delivery address, and contact number to enable delivery.

Email Marketing: Klaviyo for sending marketing communications and managing subscriber lists (if you have opted in).

Analytics Services: Google Analytics to help us understand how visitors use our website and improve user experience.

Advertising Platforms: Google Ads to deliver relevant advertisements and measure campaign effectiveness.

Customer Reviews: Trustpilot for collecting and displaying customer reviews. We share your name, email address, and order reference for verification purposes.

Customer Service: Replyco for managing customer service inquiries and support tickets.

Legal Requirements

We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), including to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with our services, protect the personal safety of users or the public, and protect against legal liability.

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal data.

6. International Transfers of Personal Data

Some of our external third-party service providers are based outside the United Kingdom, which means that the processing of your personal data may involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government. Where we use service providers based in countries without an adequacy decision, we use specific contracts approved by the UK government which give personal data the same protection it has in the UK (known as International Data Transfer Agreements or IDTAs).

Service providers that may process your data outside the UK include Google Analytics and Google Ads (US-based with global operations), Klaviyo (US-based email marketing platform), and PayPal and Braintree (US-based payment processors), and Trustpilot (Denmark-based review platform). These providers have committed to appropriate safeguards for international data transfers in compliance with UK data protection law.

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized manner, altered, or disclosed. These measures include encryption of data in transit using SSL/TLS protocols, secure storage of data with restricted access controls, regular security assessments and updates, and staff training on data protection and security practices.

In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Please note that while we take appropriate measures to protect your data, the transmission of information via the internet is not completely secure. We cannot guarantee the security of data transmitted to our website, and any transmission is at your own risk.

8. Data Retention

How Long We Keep Your Data

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, tax, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, whether we can achieve those purposes through other means, and applicable legal, regulatory, tax, accounting, or other requirements.

Specific Retention Periods

Order and Transaction Data: We retain records of your orders and transactions for up to 7 years to comply with tax and accounting regulations.

Marketing Data: If you have consented to receive marketing communications, we will retain your contact information until you unsubscribe or request deletion.

Account Data: If you have created an account, we will retain your account information until you request deletion or close your account.

Technical and Usage Data: Analytics data is typically retained for up to 26 months.

In some circumstances, we may retain your personal data for longer periods if there is a complaint or if we reasonably believe there is a prospect of litigation relating to our relationship with you.

9. Your Legal Rights

Under data protection laws, you have rights regarding your personal data. You have the right to:

Request Access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request Correction of the personal data we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.

Request Erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it, where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note that we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you at the time of your request.

Object to Processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request Restriction of Processing of your personal data. This enables you to ask us to suspend the processing of your personal data in certain scenarios, such as if you want us to establish the data's accuracy or the reason for processing it.

Request the Transfer of your personal data to you or to a third party (data portability). We will provide your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw Consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you.

How to Exercise Your Rights

If you wish to exercise any of the rights set out above, please contact us at:

Email: support@fragranceclick.co.uk

Address: C/O ABL, UNIT 1A, Central Road, Dartford, Kent, DA1 5BG

What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

10. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

For detailed information on the cookies we use and the purposes for which we use them, please see our separate Cookie Policy.

11. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the "last updated" date displayed at the top of this Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Fragrance Click Ltd